Facebook will allow some users to have multiple profiles as part of a test, the company announced today, signaling a major shift as Meta looks for new ways to encourage users to stay on the platform amid increased competition from rivals.
Facebook will allow some users to have multiple profiles as part of a test, the company announced today, signaling a major shift as Meta looks for new ways to encourage users to stay on the platform amid increased competition from rivals.
As part of the test, some Facebook users will have the ability to create up to four additional profiles tied to their original account. The idea is that additional profiles can be used for different purposes, like one for friends, one for co-workers, and others for interacting with interest groups and influencers. Users will still have one account but be able to switch between profiles with a few clicks.
Also Read: Magnus Abe: Church should be involved in politics
Profiles will be subject to Facebook’s policies, and violations on one profile will affect the account as a whole, according to spokesperson Leonard Lam.
“To help people tailor their experience based on interests and relationships, we’re testing a way for people to have more than one profile tied to a single Facebook account. Anyone who uses Facebook must continue to follow our rules,” Lam says.
Users who create extra profiles won’t need to use their real identity for their display name, Lam says, as long as the stand-in doesn’t violate the platform’s policies and doesn’t include numbers or special characters. Facebook’s rule that account holders must use the name they use in real life has been a point of contention for years, even prompting legal action in Germany.
Also Read: Barcelona set to table third Robert Lewandowski bid ‘in next 48 hours’
Facebook’s shift away from a single profile comes as the platform is fighting to keep users, especially young people, as existential threats like TikTok continue to grow. The company lost daily users for the first time in the company’s history in the fourth quarter of 2021.
Get more stories like this on Twitter and Telegram
Account Account Holders Action Characters Co-workers Company Competition Contention Display Name Does Doesn Facebook Facebook Account Facebook Users Friends Germany History Idea Identity Influencers Interest Groups Lam Leonard Lam Life Name Need Numbers Others Part People Platform Point Policies Profile Profiles Purposes Rivals Rule Rules Shift Spokesperson Stand-in Test Threats TikTok Time Today Use Users Years
XTRA.NET Online NewsBanks, offices shutdown as gunmen strike in Umuahia
RELATED STORIES
Following a suit by Socio-Economic Rights and Accountability Project (SERAP) and 176 concerned Nigerians, the ECOWAS Court has “declared unlawful the suspension of Twitter by the government of President Muhammadu Buhari, and ordered the administration never to repeat it again.”
Nigeria
ECOWAS court declares Twitter ban unlawful
Billionaire tech entrepreneur, Elon Musk, had twins last year with an executive at one of his companies, online outlet Insider reported Wednesday, citing Texas court documents.
Social
Elon Musk trolls Twitter over suspended take-over deal
Twitter is ready to launch a new long-form blogging feature named Twitter Notes in “the coming weeks,” according to a report from TechCrunch.
Social
Twitter’s future uncertain as it faces messy…
Content aggregation, ranking, and discussion website Reddit announced a new blockchain-backed avatar system on Thursday.
Social
Reddit announces new blockchain-backed ‘Collectible…
Twitter is ready to launch a new long-form blogging feature named Twitter Notes in “the coming weeks,” according to a report from TechCrunch.
Social
Journalist arrested for 2018 Twitter post
Twitter is partnering with Shopify on an integration that will keep a seller’s Twitter profile page updated with direct links to the products they have for sale.
Social
Twitter partners Shopify on integration of merchant’s…
Twitter is ready to launch a new long-form blogging feature named Twitter Notes in “the coming weeks,” according to a report from TechCrunch.
Social
Report: Twitter ready to launch long-form Notes…
Reuters reports TikTok is testing games for the app in Vietnam ahead of a “major push” into the space. A company representative confirmed tests of HTML5 mini-games, saying, “We’re always looking at ways to enrich our platform and regularly test new features and integrations that bring value to our community.”
Social
TikTok reportedly plans a ‘major push’ into gaming
A Meta executive told employees on Thursday that they are prohibited from talking about abortion on Workplace, an internal version of Facebook, citing “an increased risk” that the company is seen as a “hostile work environment.”
Social
Meta tells employees to stop discussing abortion at…
